Dr Eithne Heffernan is a Lecturer in Psychology in Loughborough University. She led a James Lind Alliance Priority Setting Partnership in Co-existing Dementia and Hearing Conditions. She was awarded funding from the NIHR Clinical Research Network East Midlands to examine barriers and facilitators to including under-served communities in research about dementia and hearing conditions. In addition, she received a career development award from the NIHR Three Schools Dementia Research Programme.